LG OLED77G16LA



  • 77 inch
  • OLED evo
  • Dolby Atmos
  • Perfect Black, Cinema HDR
  • α9 Gen4 AI processor 4K / 120 Hz
  • Ultra HD 4k
  • Flat Screen, Smart TV
  • Size with Stand (WxHxD) 1721 x 1050 x 323 mm
  • Size without Stand (WxHxD) 1721 x 991 x 24.1 mm
Special Price £3,499.00 Regular Price £4,799.00

Representative example for interest bearing credit: Cash price £699, Deposit £69.90, Loan amount £629.10, 19.9% APR representative, Interest rate 19.9% fixed, 36 monthly repayments of £22.8, Total term of loan agreement 36 months, Total charge for credit £193.14, Total amount payable £892.14.


  • Details
  • LG OLED77G16LA

    LIGHT UP YOUR WORLD.
    SELF-LIT PiXELS HAVE EVOLVED.
    LG OLED is the pinnacle of TV experience. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.


    LG OLED evo Our best OLED ever.
    LG OLED evo sets a new standard. The next-generation OLED panel, combined with the computational power of the Alpha 9 Gen 4 processor, takes your viewing experience to another level. The redesigned panel includes an extra layer and a more emissive material. These optimise the structure and refine the wavelengths of light to increase efficiency, while the Alpha 9 Gen 4 processor uniquely tunes the picture for the new panel and enhances everything you watch. The result is a brighter, sharper image and the ultimate viewing experience.

    What makes OLED unlike anything else?
    The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

    SELF-LIT PiXELS.
    100 million reasons to love OLED.
    When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.

    OLED puts LED in the shade.
    Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

    OLED passes with flying colours
    Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.

    A dazzling display of colour.
    LG OLED TVs achieve full Colour Volume thanks to the excellent colour reproduction technology of LG TVs. With 100% Colour Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D colour space that covers the TV's full luminance range. This means that colours remain vivid and lifelike with full saturation no matter how bright or dark the display.

    LG OLED TV.
    A view found nowhere else.
    If you're looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want a TV to be.

    OLED Design.
    A gallery worth repeat visits.
    LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.

    Built in flush fit wall-mount
    LG OLED G1’s class-leading gallery design offers an ultra slim profile and built-in flush fit wall mount providing understated elegance to any space, merging seamlessly into your environment while making a bold statement and powerful focal point.

    Designed to stand out.
    Picturesque works of art aren't just for walls anymore. The Gallery Stand gives you the freedom to place your TV out and turn your home into a gallery.

    OLED Cinema.
    Sharp picture for more immersive movie.
    LG OLED G1 is the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels provide film experiences exactly how the director intended.

    Awe-inspiring drama to every genre
    Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

    The director's vision brought to life.
    FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

    Get the full range of enjoyment.
    LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favourite movies and shows will be more vivid and vibrant from beginning to end.

    OLED Gaming.
    Swift response for faster gaming
    LG OLED G1 ignites the full potential of next generation consoles. Feel every detail in stunning pixel-perfect 4K resolution enhanced by Dolby Vision and Dolby Atmos , and boost your competitive edge with an incredible 1ms response time. The G1 comes loaded with professional-grade fully integrated features such as HDMI 2.1, G-Sync, VRR, HFR (4K/120p), Game Optimiser, ALLM, eARC and HGiG and easy access to Twitch on LG’s webOS smart platform.

    An unbeatable combo.
    LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync™ Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.

    Play at the highest standard.
    LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics giving you a more lifelike experience and a better chance of winning.

    Unseen levels of control.
    Game Optimiser puts all your game settings in one place. It automatically adjusts the picture to optimise graphics no matter what type of game you're playing. You can also toggle both NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clearer and smoother with less lag, stutter, and tearing.

    OLED Sport.
    Smooth motion for more realistic sport
    LG OLED G1 delivers the ultimate sports stadium experience to your home with glorious perfection. With uncompromised picture quality at any viewing angle, mind-blowing visual fidelity, immersive sound and the smoothest motion no matter how intense the action is, OLED G1 keeps every detail of the game in diamond sharp focus, bringing stadium intensity to any room.

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    Manufacturer LG
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    Representative example for interest bearing credit: Cash price £699, Deposit £69.90, Loan amount £629.10, 19.9% APR representative, Interest rate 19.9% fixed, 36 monthly repayments of £22.8, Total term of loan agreement 36 months, Total charge for credit £193.14, Total amount payable £892.14.


    The figures shown are an illustration based on the cost of goods. Final details including shipping and discounts where applicable will be displayed on the checkout page.

    Credit subject to status and affordability. Terms & Conditions Apply. Hills Radio Limited is a credit broker and is Authorised and Regulated by the Financial Conduct Authority. Credit is provided by Novuna Personal Finance, a trading style of Mitsubishi HC Capital UK PLC, authorised and regulated by the Financial Conduct Authority. Financial Services Register no. 704348. The register can be accessed through http://www.fca.org.uk.

    IMPORTANT: Novuna rounds down the monthly payments, which may result in your total amount payable being less than the total cash price.