LG OLED77G26LA 77" 4K OLED Smart TV

LG OLED77G26LA

Brightness Booster Max
A bright new era of pixels
Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster Max takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 30%2 more luminance. Now, visuals look bolder with superior light efficiency.

Beyond black, super black
See the difference perfect blacks make.
Self-lit pixels turn themselves on and off without a backlight, so dark areas
stay dark as onyx and brights are exceptionally light.

A true representation of colour
Experience colours as accurately as the creator intended.
No distortion. No exaggeration. With natural hues that match
the original source content, LG OLED panels are certified
by Intertek for 100% Colour Fidelity* vs. traditional LCDs,
which reach between 70 - 80%3.

Enter a new colour dimension
From the darkest night scene to the brightest frames,
every hue within the 3D color space covers the television's
full luminance range. This achievement of 100% Colour Volume*
was certified by Intertek.

Even after an epic movie marathon, eyes feel fresh. OLED emits a non-harmful
amount of blue light and is Flicker Free certified by UL for removing screen
flashes that cause eye strain. Bright and tiring glare is also
eliminated with Discomfort Glare Free verification** from UL.