Sony XR65X90JU



  • 65 inch
  • Full Array LED
  • Ultra HD 3840 x 2160 Resolution
  • 4K High Dynamic Range (High Dynamic Range)
  • Flat Screen, Smart TV
  • Without Stand 145.2 x 83.4 x 7.2 cm
  • With Stand 145.2 x 90.5 x 33.8 cm



Special Price £975.00 Regular Price £1,799.00

Representative example for interest bearing credit: Cash price £699, Deposit £69.90, Loan amount £629.10, 19.9% APR representative, Interest rate 19.9% fixed, 36 monthly repayments of £22.8, Total term of loan agreement 36 months, Total charge for credit £193.14, Total amount payable £892.14.


  • Details
  • Sony XR65X90JU

    World’s first cognitive intelligence TV

    Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

    Precise 4K pictures, as perceived by the human eye
    Enjoy pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast.

    Turn any sound into a truly immersive experience
    Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.

    Watch what you love, control it with your voice
    Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more.

    A wide palette of naturally beautiful colours
    See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

    Real life depth with deep blacks and intense brightness
    Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.

    Recreating lost texture, the intelligent way
    Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

    Intelligent motion processing for fast-moving, blur-free scenes
    Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

    Sound from the screen, perfectly matching action
    For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

    All your entertainment upscaled to 3D surround sound
    With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

    Voice Zoom™ 2 enhances voices for clearer dialogue
    Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

    Easily control your smart home
    Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.

    Supersize your smartphone favourites
    Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

    Control all your devices with one smart remote
    All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

    Beautiful minimalist design that maximises entertainment
    Our minimalist design maximises the screen and minimises the bezel so you stay focused on what’s important - the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.

    Flexible premium stand, designed for any TV positioning
    A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

    Supreme pictures and sound, whatever the environment
    Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

    Enjoy studio quality entertainment, as the creator intended
    With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.

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    Manufacturer Sony
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    Representative example for interest bearing credit: Cash price £699, Deposit £69.90, Loan amount £629.10, 19.9% APR representative, Interest rate 19.9% fixed, 36 monthly repayments of £22.8, Total term of loan agreement 36 months, Total charge for credit £193.14, Total amount payable £892.14.


    The figures shown are an illustration based on the cost of goods. Final details including shipping and discounts where applicable will be displayed on the checkout page.

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    IMPORTANT: Novuna rounds down the monthly payments, which may result in your total amount payable being less than the total cash price.