LG OLED77Z39LA 77" 8K OLED Smart TV

LG OLED77Z39LA 77" 8K OLED Smart TV

α9 AI Processor 8K Gen6 A Decade of Evolution at Its Core
Enter the world of α-realism¹, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 8K Gen6.

AI Sound Pro Step Into a Realm of Cinematic Sound
Following 10 years of innovation, AI Sound Pro virtually mixes the sound to create the effect of 9.1.2 surround speakers, remastered for clarity and balance control.

Brightness Booster Max Behold Even Brighter OLED
LG OLED's iconic self-lit pixels shine brighter2 than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 8K Gen6.

Clean-Cut Sophistication 
LG OLED evo Z3's clean design, refined over 10 years of design iterations, adds understated style to your space for an aesthetic that goes beyond the usual luxury. Your home feels like an art exhibition with the 77-inch Gallery Design, while the 88-inch model with a Floor Stand sits proud like a piece of furniture.

SELF-LIT OLED No Backlight Necessary
Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.