Sony

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No matter what screen size you’re after, we’ve got the right TV for you. Sony 4K HDR TVs are designed for awe-inspiring viewing, whatever you choose to watch. Lifelike images put you right at the centre of the action.

What is BRAVIA XR?

Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs - built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond. The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do.
Enjoy breathtaking contrast on our latest BRAVIA OLED TVs with pictures that feel deep, natural and real. Explore our Sony OLED range
Discover beautiful 4K pictures full of real world colours on a TV that's designed to keep you focused on the action. Explore our Sony 4K HDR LED range
Step into the breathtaking world of big screen 8K detail and see pictures precisely matched with a sound from screen experience. Explore our Sony 8K HDR range
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