Sony XR55A95KU 55" 4K Ultra HD HDR Google TV

Sony XR55A95KU 55" 4K Ultra HD HDR Google TV

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Our widest palette of colours, natural and bright
The new OLED(QD-OLED) panel enables our widest palette of colours, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.

Enjoy real life depth with pure blacks and brighter colours
Pairing our XR OLED Contrast Pro and OLED(QD-OLED) panel, this TV delivers up to 200% as much colour brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colours. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

Screen is the speaker, pictures and sound in harmony
Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

Discover new ways to enjoy TV with BRAVIA CAM
You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls, video chat and many other fun, new experiences waiting to be explored.

Dual Style - made to fit your lifestyle
This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony.

Brightest colours and pure blacks for real-life depth
XR OLED Contrast Pro powers our OLED(QD-OLED) panel so you can enjoy true contrast with the brightest colours. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs.

Intelligent motion processing for smooth, fast-moving action
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.